Certification Center


Financial Fitness Coach

AFCPE and Sage Financial Solutions are thrilled to present standardized, comprehensive financial coach training programs. SFS is a nationally recognized provider of programming designed to facilitate the fiscal well-being of underserved communities.

The Financial Fitness Coach (FFC) Program fully integrates financial counseling and coaching skills. 

On completing the program, Financial Fitness Coaches have the depth of knowledge and skills to meet clients wherever they are in their lives, to identify their financial goals, and to collaborate with them in developing an action plan and taking appropriate steps to achieve those goals.

Our approach presents the continuum of financial coaching and counseling, used effectively to address a wide spectrum of issues, including but not limited to goal setting, money management, credit, debt and saving.

Training Details

The FFC™ training is an introduction to concepts and skills that bring a coaching framework to your existing financial knowledge. This practicum-style course begins with an exploration of existing financial counseling skills and builds on them to increase your effectiveness with clients. The training is highly interactive and experiential, incorporating coaching demonstrations, group discussion and peer coaching practice. By the end of our course, you will be able to:

  • Understand how coaching fits into the financial capability continuum (education, counseling and coaching).
  • Understand the role of a financial coach in helping clients set goals and develop steps to achieve financial goals.
  • Understand coaching philosophy and principles and use coaching skills in client engagements.
  • Use the right technique (counseling or coaching) at the right time when working with clients.

To complete your FFC certification:

Educational eligibility requirements have been established to ensure that individuals certified as Financial Fitness Coaches have the appropriate level of education, knowledge and proficiency necessary to provide financial coaching services using the FFC™ mark.

We believe that, as a financial coach, it is critical for you to have a core knowledge and understanding of financial counseling and debt management, as well as a mastery of financial coaching skills and techniques. Please review the core competencies that you will be required to master as part of the FFC program.

FFC Education Paths and Fees

Both paths include the cost of the facilitation of the exam by an AMP proctor. Please note that optional webinar reviews are available upon request for $500 and optional study guides are available for $50. Books and materials that ship outside the U.S. will incur a $35 international shipping charge.

You’ll complete the coaching observation and oral interview after you’ve met all educational and experiential requirements.

Note: If you hold the AFC® or ACC certification in good standing, you have already satisfied the Financial Counseling and Debt Management exam requirement.

Note: If you hold the AFC® or ACC certification in good standing, you have already met the 500 hours of financial counseling experience requirement, and you only need to submit the coaching experience and letters of reference.

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